Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Want your content to be found online? Wayne wants you to know about an HTML standard that can be understood by the major search engines. Google, Microsoft, and Yahoo! have all agreed on schema.org as a universal way of providing meta data (or microdata) elements within HTML. This means you can…
Tag: meta tags
Design Focus: Better Place’s online home
The site for electric vehicle technology firm Better Place happened to be so stylish and well-organized that we thought we’d feature it on Design Focus. It’s a clean and focused corporate website that shows a progressive, professional, and practical company — exactly the image an engineering firm would want to present. And it incorporates a lot of design, marketing and SEO features that make the site notable. It also incorporates the content management system WordPress, which makes updating content easier, and…
Search Engine Optimized: the importance of meaningful internal links
Search engines use various methods for creating titles and descriptions (or snippits), and determining if your page is relevant to each search. They crawl for content contained within a web page’s meta tags including the “title” and “description” tags, but also page content that seems most relevant or useful. This means that various page elements are evaluated, including links from other pages on your website, known as internal links. Internal links, in fact, can play a large role in how…