Search engines use various methods for creating titles and descriptions (or snippits), and determining if your page is relevant to each search. They crawl for content contained within a web page’s meta tags including the “title” and “description” tags, but also page content that seems most relevant or useful. This means that various page elements are evaluated, including links from other pages on your website, known as internal links. Internal links, in fact, can play a large role in how…
Author: Brent Kobayashi
Around the Office: making a social logo, UX design is everywhere, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. If you want to know some of the many issues Eva considers when designing a logo, check out this recent post about how designing logos with social media marketing in mind. According to “12 Ways Your Logo Impacts Social Media Marketing”, designers need to make sure the logo translates well to…
Creating Website Content for Better User Experiences
Modeling and designing your website’s user experience means attempting to understand all aspects of the user’s online and offline interaction with your company, and how the site is perceived, learned, and used in order to make informed decisions that will improve your users’ experiences. Designing a great user experience or “UX” sounds like a tall order, but this post will provide you with some of the resources you’ll need to create content that will meet visitors’ expectations. Web writing, Web…
Around the Office: Social media not cause for riot, a look at remarketing, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. We’ve been hearing a lot this week about the riots in London. Daveed found it interesting that the British Prime Minister David Cameron is quick to blame Social Media for the unrest in the UK, but he should really be looking at the root causes of the disorder and chaos. In…
Top Ten Checklist for Email Blasts
We’ve been writing about the benefits of email marketing on Online Friendly, and we wanted to share some tips that will help your organization’s email campaign go well. Thinking about sending out an email blast for the first time or want to improve your existing efforts? We put together this checklist to give you a good chance of getting the most out of your email marketing campaign. Tell people about your mailing list — Developing an email list is essential to…
Around the Office: Android’s patent angst, TechCrunch’s smart design, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Daveed has been intrigued by a Google blog post on the apparently “hostile, organized campaign against Android” by a coalition including Microsoft, Oracle, Apple and others. But this battle is not being played out in the market, but rather in the courtroom in the form of “bogus” patent claims. Android competitors…
Advantages of using an email marketing service for your campaign
Last week, we wrote about the purposes of email marketing, as well as some of the advantages it has over other forms of marketing such as social media. In this post, we’re going to look at some of the advantages of using online services to managing your email marketing campaign. What you want for your email marketing campaign is a service that lets you build email address databases, launch and track targeted campaigns, and be certain that you email reaches…
Around the Office: Google’s Page Speed Service, Microsoft’s “open surface”, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. On Thursday, Google launched a service that automatically speeds your webpage load times. This new service, known as Page Speed Service, fetches content from your servers, analyzes and rewrites your pages by applying Web performance best practices and serves them to end users using Google’s worldwide servers. Roberto thinks Google’s new…
What email marketing can offer your business
The idea of “email marketing” can seem intimidating, but it can be thought of as a form of direct marketing like traditional mail. Instead of using the postal service, however, it uses email to send your commercial or non-profit messages to an audience. Various marketing email types sent out include email newsletters, quick announcements (also known as postcard emails), catalog emails, and press releases. At its best, email marketing can engage your audience better than a passive website, and at…
Around the Office: the Web’s best design seen on Awwwards, websites go 3D, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Eva finds design inspiration all over the Web, but she can always count on the Awwwards website to showcase the world’s top css websites daily. Selected by an international jury, the Awwwards help recognize and promote the talent and effort of the best developers, designers and Web agencies worldwide. The Awwwards…