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  • 7 Tips for Online Friendly Video Marketing

    As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate magazines, social media updates, blog posts, and late-night infomercials. Video, while often ignored by companies,…

  • Design Focus: Fontsmith

    Design Focus is a regular Online Friendly feature that examines well-designed sites to show how Web designers have overcome some of the challenges of their profession. UK type design firm Fontsmith caught our attention with their calalog of creative fonts. In this Design Focus, we take a look at their website, and see if they put as much…

  • Around the Office: Kobayashi Online moves, email marketing lingo, and more

    Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. If you haven’t heard yet, Kobayashi Online is moving to its new Toronto location at1200 Eglinton Ave. East, Suite 801. Everyone has been busy packing and getting organized…

  • Kobayashi Online has moved!

    After many great years at 2243A Danforth Ave, Kobayahsi Online is moving to 1200 Eglinton Ave. East, Suite 801, Toronto as of February 6, 2012. We think the move will help inspire us and our clients to innovate, explore and look ahead. Plus, Kobayashi Online will now be under the same roof as Finesilver Design. As the online world evolves, consumer…

  • Around the Office: New WP Plugins, Google to Up Tracking, Ideas from Dx3

    Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. A lot can happen in five months! Roberto is interested in testing out at least some of the 35 most interesting and useful WordPress plugins released…

  • Marketing on the Move: Exploring Your Company’s Mobile Marketing Options

    Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances turn towards our own smart phones and tablets, these devices have become a natural destination for advertising and engagement. Mobile marketing is marketing that engages people where they are,…

  • Around the Office: Fontsmith at 10, an HTML5 Doodle, Eyeing Social Media, more

    Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Eva is impressed with the minimal and clean site Fontsmith created to celebrate its 10 years creating custom fonts. In addition to the great website, Fontsmith…

  • Shopping’s Better When Sharing: 5 Ways to Make E-commerce Social

    Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a by-product of this network revolution, e-commerce businesses have much to gain from taking a decidedly…

  • Around the Office: Better Page Titles, Backing It Up, Landing Pages, more

    Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. This week at Online Friendly, Roberto reminded us that search results can often boil down to writing better page titles — the world’s top search engine…

  • Before You Open Up Shop: 5 Guidelines for a Functioning E-commerce Business

    By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge into e-commerce can be rewarding. But it’s best to get your business started online properly.…

  • Around the Office: 2012 Trends and Predictions, Social Spam, more

    Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. In the first week of 2012, we wondered whether the doomsayers were wrong about their cataclysmic predictions about the year 2012 given the general lack of…

  • The Top 10 Digital Marketing Trends of 2011 + Some Predictions for 2012

    Now that the year that’s nearly over, it’s a great time for reflection. Being on the edge of digital marketing, we wanted to share some of this sector’s trends that we thought were the most prevalent in 2011. Drawing upon the conversations we’ve had and overhead, the individual projects we’ve undertaken, and the news reports and blogs we’ve read,…

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