Tag: SEO

Design Focus: Fontsmith

Design Focus is a regular Online Friendly feature that examines well-designed sites to show how Web designers have overcome some of the challenges of their profession. UK type design firm Fontsmith caught our attention with their calalog of creative fonts. In this Design Focus, we take a look at their website, and see if they put as much attention to their divs and style sheets as they do counters and serifs. Drawing attention to what’s important As a company that specializes in fonts, Fontsmith does well…

Around the office: Modern SEO, Comic Sans Remixes, WordPress 3.3, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Roberto wants online traffic seekers to know about some modern day Search Engine Optimization practices, because, after all, SEO isn’t just about backlinks, keywords, and tags anymore. The 1st Web Designer blog makes some SEO recommendations such as optimizing your local searchability; smoothly integrating your SEO and social media marketing; and…

Around the Office: WordPress Security, Patent Peeves, Encrypted Searches, More

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Roberto found out a few ways to thoroughly secure a WordPress-based site. Some tips include never using the default “admin” user name, installing the WP Security Scan plugin, and protecting the wp-config.php file. Choosing a secure password is also important, so pick something better than “guest”. Daveed is interested in the…

Design Focus: Better Place’s online home

The site for electric vehicle technology firm Better Place happened to be so stylish and well-organized that we thought we’d feature it on Design Focus. It’s a clean and focused corporate website that shows a progressive, professional, and practical company — exactly the image an engineering firm would want to present. And it incorporates a lot of design, marketing and SEO features that make the site notable. It also incorporates the content management system WordPress, which makes updating content easier, and…

Around the Office: WordPress SEO tips, Googling images, Chrome’s arcade, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. We’re very happy with the current WordPress plugin Formidable Forms, but to make it even better, we suggested that the developers, Strategy 11, add a query parameter after the form has been submitted. This would help us collect data for analytics purposes. Strategy 11 helpfully obliged, telling us this feature will be added in a…

Search Engine Optimized: the importance of meaningful internal links

Search engines use various methods for creating titles and descriptions (or snippits), and determining if your page is relevant to each search. They crawl for content contained within a web page’s meta tags including the “title” and “description” tags, but also page content that seems most relevant or useful. This means that various page elements are evaluated, including links from other pages on your website, known as internal links. Internal links, in fact, can play a large role in how…

6 Basic Search Engine Friendly Tips

In our previous blog post about creating a successful brochure web site, we slipped in a few descriptive links to ourselves and our clients. We did this to help tell Google, Bing, Yahoo and other search engines what these sites are about. Doing this is part of an online marketing strategy called Search Engine Optimization and it is something all business websites should consider. . Search Engine Optimization is a big field, and running a search marketing campaign can take…