Tag: social media

Around the Office: Social Content Curation, Agile Marketing, Monday Spoilers, More!

Posted on April 8, 2013 by - News

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Curation Creates Scarcity from a Deluge of Online Content As a prolific creator of content, David was interested in the idea of social curation as reshaping the digital landscape (and even being called the Internet’s “4th wave”) by selecting what’s most useful, relevant and interesting. Obviously, curation certainly isn’t new. For instance, religious communities would create…

Around the Office: Social Business, Content Marketing, 3-D Drawing, & More!

Posted on March 10, 2013 by - News

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. The Social Business Revolution Daveed, like Internet Evolution Editor-in-Chief Mitch Wagner, thinks the idea of social business holds tremendous possibilities and is just getting started. Instead of simply using social networks to find new customers, a social business can find efficiencies in real-time collaboration, which breaks down physcial and organizational barriers. As Wagner writes, “Social business is much more than…

5 Digital Marketing Takeaways from PodCamp Toronto 2013

Posted on February 26, 2013 by - News

The Kobayashi Online team had a great time over the weekend at PodCamp Toronto, an annual “unconference” that brings together some of the city’s brightest minds in new media. Along with the other interactive sessions, we were especially excited to have our own Andy McIlwain present one of the stellar opening sessions. In this blog post, I’m going to recap some ideas that stood out in my mind from PodCamp both from the sessions and impromptu conversations. 1. Automating your…

Around the Office: Peeking in on Vine; A Film on Viral Media; Sharing Secretly & More!

Posted on February 11, 2013 by - News

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. A Vine Hotline The makers of Twitter have devised a new social app called Vine which applies its predecessor’s length restrictions to mobile video clips. Just as Twitter is limited to 140 character Tweets, Vines are limited to six seconds or less, which many have found to inspire creativity. Andy has been kicking back and watching…

Creating a Brand Online: Using the Right Social Media for Your Brand

Posted on February 8, 2013 by - Tips and Tricks

Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can connect, comment, and share. These “social networks” are the hubs where “social media” live, and they’re structured differently than old media like newspapers, TV and…

Around the Office: Great Collaborations, Automattic Acquisition, Native Advertising and More!

Posted on January 26, 2013 by - News

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Being a Part of Great Collaborations A lot of people make the mistake of thinking they should take care of every element of a project, when they really would offer greater value to clients through collaboration with other specialists. Our friends (and collaborators) at Finesilver Design + Communications wrote a post on the power of great collaborations.…

Around the Office: YouTube Monetization, Heuristics, Small Business Design, and More!

Posted on December 17, 2012 by - News

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Psi Makes Millions on YouTube Video Daveed was happy to see Korean pop star Psy make more than $8 million from YouTube for his hit song “Gangnam Style”, signaling a change in how pop artists can turn a profit from their work. One of the key ingredients of his success has been his reluctance to strictly enforce copyright over…

Around the Office: On the Importance of Websites, Building a Brand on Pinterest/Instagram, Making Meaningful Content, and More!

Posted on November 26, 2012 by - News

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Social networks are, of course, a great way to drive traffic to a website, and David and Daveed found it astounding this week that some major companies ignore the marketing potential of image-oriented social networks including Pinterest and Instagram. If you need some inspiration, Donna Moritz. provides some great tips on how businesses can use Pinterest, a social network that has grown to 10 million users faster…

Around the Office: Suspicious Facebook Holdouts, Walkman’s Social Sharing Runaround, and the Trouble with Tablet Magazines

Posted on August 13, 2012 by - News

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Daveed remembers a time when only a small number of people were willing to open their personal information up to the online world. Now it seems that not having a Facebook account is a red flag that could associate you to antisocial behaviour, or worse. And while it seems reasonable to allow people the freedom…